If you have tried a number of online marketing campaigns and are just not seeing the desired results, it might be time for you to switch things up and try a route that is sure to get you more traffic. If you are not familiar with how content marketing works, the following will be a real eye-opener for you. The best part is that it will take just as much effort to get this campaign off the ground as it would any other, but the results will be longer lasting and even increase the SEO of your website.
Online seminars are all the rage these days for a number of reason. Your visitors can sign up, show up at the predetermined time, and simply kick back and watch the show. The best part is that you a reach a huge audience with minimal effort, and your potential new customers can get a real feel for how you conduct business. The goal here is giving the consumer so much valuable that they feel compelled to come back to your website for more information. Then you have the unique opportunity to sell them on other products or services after they feel comfortable.
Videos are king these days, you have the chance to get your message out there without having to put the visitor in a position to have to read countless pages of content. Today the information is flying around at the speed of light, and your visitors want everything immediately. If they had the choice of reading a 1,000 word article on your website or watching a video on the same page, they will watch that 5 minute video over and over again. This is huge because you can really connect with your audience and leave them wanting more each time if you only give them a sampling each video series.
Other ways to connect with the visitors on your website with content marketing is with polls, whiteboards, and podcasts. The key here is telling stories rather than making the visitor have to sit and just read about the information. The more engaging the content, the better the result for the bottom line of your business.
Now that you know the power of content marketing, give it a try and enjoy the huge rush of steady targeted traffic you will begin to see.